Define the direction
Identify the markets, sectors and types of work that fit the company’s ambitions. Be clear about the capabilities the business can demonstrate today and those it needs to develop.
Set pursuit criteria
Use a consistent review of scope fit, qualification, resources, commercial exposure and timing. A project pipeline should reflect priorities, not only the availability of tenders.
Link ambition with readiness
Turn capability gaps into actions: reference preparation, technology partnerships, qualification planning or execution resources. Assign responsibilities and review points.
Keep the strategy actionable
Use the pipeline to revisit priorities as requirements become clearer. Record the reasons for pursuing, partnering, deferring or declining an opportunity.